Dear North Market Shopper, 

I’m not sure that I’ve ever experienced a time where food has been in sharper focus than it is today.

This summer two very different, but very powerful films have captured our attention. In the mainstream, Julie and Julia is proving to be one of the year’s biggest hits. Julie and Julia has rocketed Julia Child’s classic cookbooks to the top of all the best sellers lists.

Food, Inc., a film from the creators of The Omnivore’s Dilemma and In Defense of Food, focuses on the politics of food. It’s a compelling look at the “what, why and how” we eat.

Both films are well worth your time. Educational, entertaining and inspiring. But more importantly, film reflects our culture and our mood. And it seems right now, food is on our minds.

Everywhere there are stories about eating better, fresher, more healthful food. Public school systems are looking at how we can feed our children with more nutritionally valuable lunches. Groups like Slow Food are gaining more interest and popularity. Community Supported Agriculture (CSA) is flourishing. All because we want better food on our tables.

At North Market we’re all about fresh, local, healthful food. We’ve been that way for more than 130 years. Here you’ll find the Smith family that humanely and naturally raises their own beef, pork, lamb and goat on their farm near Marysville. The Greener Grocer has become our local farmstand in the City with fresh locally grown produce all week long. Local cheeses, local poultry, local ice cream, artisan baked goods, high quality fresh ingredients and locally owned businesses are what we’re all about.

So this summer if you’ve found that you are having an ever-increasing awareness about the quality of what’s on your table, stop by the Market where you’ll not only find great food, you’ll get a heaping cupful of inspiration, as well.

Dave Wible

Tags: A Note from Dave, note from dave

Comments are closed.